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•To share and implement best practices and experiences through linkages and joint strategies
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•To influence and secure improvement of the industry while protecting cultural heritage and
environment.
•To gain awareness of our responsibility towards society and the environment, and adopt
responsible practices.
•To develop professional skills and respond appropriately to the needs of the industry.
•To participate in national and international trade promotional events and be competitive in the
global market place through high quality and responsible tourism.
•“To be global and think local”.
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